Highly Motivated Buyer – Ready, Willing and Able
This is a buyer that is ready to buy today! And the buyer you want! They may be moving to this area because of a job transfer, or they have already sold their current home and need to find another one fast. They may be first-time homebuyers who like to make quick decisions and know what they want. They are informed, have done their research, know home values and ready to make an offer when the price, location and amenities all line up! These buyers are typically pre-approved with a lender and almost always work with a Realtor. They don't have time to drive all over town making appointments to preview homes. Since 97% of the homes for sale are listed with Realtors, serious buyers know it is much easier to work with a Real Estate agent.
Serious Buyer This type of buyer although serious, may not be in a huge hurry. They may be first time home buyers who need to see quite a number of homes to compare. They generally take more time to make a buying decision and need an agent to walk them through the process and protect their best interest. It may be a homeowner who has recently put their current home on the market, but doesn’t have a buyer lined up yet. This type of buyer usually works with their listing agent to find their next home.
Bargain Hunter This type of buyer is looking for a bargain. It may be an investor or just a buyer who will only purchase a home if it is a “good deal”. They ideally want to save the commission that an agent would get and then some or hope to find someone in a desperate situation. This type of buyer is almost never pre-approved, and says if they find the “right” house, they will speak to a lender. With this type of buyer, you will never really know if they can actually afford to buy your home even though they say it is “no problem”.
Casual Lookers This type of buyer is a semi-professional "looker". They probably can’t afford to buy now because of bad credit, not enough money, or they really do love the house they are in even though it may be too small, but they won't let you know that. They like to look at many homes month after month. They tend to go into homes and time and time again, lead the seller to believe they will be making an offer. They will get your hopes up and once they walk out the door, you'll never hear from them again. There will always be some reason why they “are not ready” or are “still looking”.
Margaret Biegelman will help you differentiate the different types of buyers and objectively evaluate proposals from qualified buyers without compromising your marketing position. Her goal is to get you where you want to go within your time frame and obtain the highest “attainable” price with the best terms from the best buyer in the current market.